Why we invested in LISNR

Posted by & filed under | Consumer Engagement Platforms, Midwest, Software.

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In July 2014, Mercury made its initial investment in LISNR, the leading provider of ultrasonic beacon technology.  Have you heard of Rodney Williams?  If not, you eventually will.  Rodney is the energizing founder and force behind LISNR.  Rodney started his career at P&G, working for the Pampers brand.  During his …