Why we invested in Label Insight

Posted by & filed under | Industry Cloud Companies, Midwest, Software.

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In August 2014, Mercury made its initial investment in Label Insight, formerly known as Food Essentials.   We led Label Insight’s Series A round of financing, with co-investment from Label’s Insight’s seed investor, Cultivation Capital, as well as our friends from Serra Ventures and dunnhumby Ventures (strategic joint venture fund between …

Why we invested in Apto

Posted by & filed under | Industry Cloud Companies, Software, Texas.

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In July 2014, Mercury made our initial investment in Apto, the leading could-based CRM and deal management platform for commercial real estate brokers.  We led Apto’s Series A preferred round of financing, with co-investment from Apto’s current seed investors.  Apto is headquartered in The Woodlands, Texas (a terrific planned community …