How Ag-Tech Ripened Into a Growing Market

Posted by & filed under | AgTech, Software.

Ag-Tech Software
This article was first published by Margaret Littman in the December issue of Entrepreneur. In Margaret Littman’s article about agricultural technology and software (ag-tech), Mercury Fund Partner, Adrian Fortino, highlights some of the market forces that make this sector attractive to investors. Image Source: VLAB   With the rise of …

Data And Analytics Strategies: What Investors Think

Posted by & filed under | NextGen Enterprise, Software, Startup Operations.

Aziz_Post
This article was originally featured on InformationWeek and written by Lisa Morgan Mercury’s Aziz Gilani was interviewed by Lisa Morgan for an article on data and analytics strategies for business planning. Whether raising a round of funding or creating shareholder wealth, companies increasingly need a well-articulated and demonstrable data and …

Why Series A Funding Could Be Crushing B2B Startups

Posted by & filed under | Intelligent Manufacturing, Software, Venture Investment Strategy.


This article was originally featured on PYMNTS.com PYMNTS.com referred to Mercury Fund’s investment strategy, which includes backing early-stage startups that have the potential to disrupt manufacturing and other American industries. It’s a difficult truth. Even after successful seed rounds, most startups won’t receive the next round of funding needed to …

Why we invested in LISNR

Posted by & filed under | Consumer Engagement Platforms, Midwest, Software.

lisnr
In July 2014, Mercury made its initial investment in LISNR, the leading provider of ultrasonic beacon technology.  Have you heard of Rodney Williams?  If not, you eventually will.  Rodney is the energizing founder and force behind LISNR.  Rodney started his career at P&G, working for the Pampers brand.  During his …

Why we invested in Sight Machine

Posted by & filed under | Intelligent Manufacturing, Midwest, Software.

sightMachine
Image Source In January 2015, we made our initial investment in Sight Machine, an emerging leader in manufacturing analytics.  We led Sight Machine’s Series A preferred round of financing with co-investment from existing investors IA Ventures and OATV, and new investors Huron River Ventures among others.  Sight Machine was founded …

Why we invested in Trendkite

Posted by & filed under | MarTech, Software, Texas.

trendkite
Sometimes the journey to investment is a long one, and that certainly was the case with TrendKite. Mercury originally met TrendKite while they were part of DreamIt Ventures‘ inaugural Austin class in 2013. We liked the Company’s founders, Matt Allison and AJ Bruno, and were fascinated by the concept of …

Why we invested in Datical

Posted by & filed under | NextGen Enterprise, Software, Texas.

datical
In November 2013, Mercury led a $3 million Series A round in Datical. Based in Austin, Datical is creating “DevOps for Databases.”  Datical is an important investment for us as it was the first investment in our third fund (Mercury Fund III), and our first software investment in which we …

Why we invested in Graylog

Posted by & filed under | NextGen Enterprise, Software, Texas.

grayLog
In October 2014, Mercury made its initial investment in Graylog, the leading open source log management alternative to Splunk.  We led Graylog’s Series A preferred round of financing with co-investment from Crosslink Capital, Draper Associates, and existing seed investor HTGF.  The investment was the culmination of a lot of hard …

Why we invested in Label Insight

Posted by & filed under | Industry Cloud Companies, Midwest, Software.

labelinsight2
In August 2014, Mercury made its initial investment in Label Insight, formerly known as Food Essentials.   We led Label Insight’s Series A round of financing, with co-investment from Label’s Insight’s seed investor, Cultivation Capital, as well as our friends from Serra Ventures and dunnhumby Ventures (strategic joint venture fund between …