Why we invested in LISNR

Posted by & filed under | Consumer Engagement Platforms, Midwest, Software.

lisnr
In July 2014, Mercury made its initial investment in LISNR, the leading provider of ultrasonic beacon technology.  Have you heard of Rodney Williams?  If not, you eventually will.  Rodney is the energizing founder and force behind LISNR.  Rodney started his career at P&G, working for the Pampers brand.  During his …

Why we invested in Sight Machine

Posted by & filed under | Intelligent Manufacturing, Midwest, Software.

sightMachine
Image Source In January 2015, we made our initial investment in Sight Machine, an emerging leader in manufacturing analytics.  We led Sight Machine’s Series A preferred round of financing with co-investment from existing investors IA Ventures and OATV, and new investors Huron River Ventures among others.  Sight Machine was founded …

Why we invested in Trendkite

Posted by & filed under | MarTech, Software, Texas.

trendkite
Sometimes the journey to investment is a long one, and that certainly was the case with TrendKite. Mercury originally met TrendKite while they were part of DreamIt Ventures‘ inaugural Austin class in 2013. We liked the Company’s founders, Matt Allison and AJ Bruno, and were fascinated by the concept of …

Why we invested in Datical

Posted by & filed under | NextGen Enterprise, Software, Texas.

datical
In November 2013, Mercury led a $3 million Series A round in Datical. Based in Austin, Datical is creating “DevOps for Databases.”  Datical is an important investment for us as it was the first investment in our third fund (Mercury Fund III), and our first software investment in which we …

Why we invested in Graylog

Posted by & filed under | NextGen Enterprise, Software, Texas.

grayLog
In October 2014, Mercury made its initial investment in Graylog, the leading open source log management alternative to Splunk.  We led Graylog’s Series A preferred round of financing with co-investment from Crosslink Capital, Draper Associates, and existing seed investor HTGF.  The investment was the culmination of a lot of hard …

Why we invested in Label Insight

Posted by & filed under | Industry Cloud Companies, Midwest, Software.

labelinsight2
In August 2014, Mercury made its initial investment in Label Insight, formerly known as Food Essentials.   We led Label Insight’s Series A round of financing, with co-investment from Label’s Insight’s seed investor, Cultivation Capital, as well as our friends from Serra Ventures and dunnhumby Ventures (strategic joint venture fund between …

Why we invested in Apto

Posted by & filed under | Industry Cloud Companies, Software, Texas.

new_companies_apto
In July 2014, Mercury made our initial investment in Apto, the leading could-based CRM and deal management platform for commercial real estate brokers.  We led Apto’s Series A preferred round of financing, with co-investment from Apto’s current seed investors.  Apto is headquartered in The Woodlands, Texas (a terrific planned community …