Why Series A Funding Could Be Crushing B2B Startups

Posted on | | Intelligent Manufacturing, Software, Venture Investment Strategy

This article was originally featured on PYMNTS.com PYMNTS.com referred to Mercury Fund’s investment strategy, which includes backing early-stage startups that have the potential to disrupt manufacturing and other American industries. It’s a difficult truth. Even after successful seed rounds, most startups won’t receive the next round of funding needed to …
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Why we invested in Trendkite

Posted on | | MarTech, Software, Texas
trendkite
Sometimes the journey to investment is a long one, and that certainly was the case with TrendKite. Mercury originally met TrendKite while they were part of DreamIt Ventures‘ inaugural Austin class in 2013. We liked the Company’s founders, Matt Allison and AJ Bruno, and were fascinated by the concept of …
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Why we invested in Datical

Posted on | | NextGen Enterprise, Software, Texas
datical
In November 2013, Mercury led a $3 million Series A round in Datical. Based in Austin, Datical is creating “DevOps for Databases.”  Datical is an important investment for us as it was the first investment in our third fund (Mercury Fund III), and our first software investment in which we …
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Why we invested in Graylog

Posted on | | NextGen Enterprise, Software, Texas
grayLog
In October 2014, Mercury made its initial investment in Graylog, the leading open source log management alternative to Splunk.  We led Graylog’s Series A preferred round of financing with co-investment from Crosslink Capital, Draper Associates, and existing seed investor HTGF.  The investment was the culmination of a lot of hard …
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Why we invested in Label Insight

Posted on | | Industry Cloud Companies, Midwest, Software
labelinsight2
In August 2014, Mercury made its initial investment in Label Insight, formerly known as Food Essentials.   We led Label Insight’s Series A round of financing, with co-investment from Label’s Insight’s seed investor, Cultivation Capital, as well as our friends from Serra Ventures and dunnhumby Ventures (strategic joint venture fund between …
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