Why a Solid Customer Data Strategy is Essential for VC Funding

Posted on | Aziz Gilani | Advice
Customer Data Strategy
Aziz Gilani, a Partner at Mercury Fund, wrote an article published by VC List that outlines why startups need to have a strategy for collecting, processing, analyzing, and responding to customer data. Knowing your customers is easy. Interpreting the stories told by their data and product usage, however, is not …
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Mercury Fund Wants to Drive Entrepreneurial Growth

Posted on | Blair Garrou | Houston, Texas
Houston Skyline
This interview was originally featured in the Houston Business Journal One of Mercury Fund’s Managing Partners, Blair Garrou, sat down with Houston Business Journal to discuss challenges facing the venture capital industry and the Houston startup ecosystem. Photo: Jackson Myers What’s one part of your job that people don’t know …
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Adrian Fortino in Detroit’s 40 Under 40 in 2015

Posted on | Adrian Fortino | Uncategorized

This excerpt was originally published on Crain’s Detroit Business Adrian Fortino has been making a splash in Michigan’s venture capital world. In the past three years, Fortino has invested in 27 local early stage companies, first through his role as vice president of Invest Detroit, where he managed the Detroit …
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Data And Analytics Strategies: What Investors Think

Posted on | Aziz Gilani | NextGen Enterprise, Software, Startup Operations
Aziz_Post
This article was originally featured on InformationWeek and written by Lisa Morgan Mercury’s Aziz Gilani was interviewed by Lisa Morgan for an article on data and analytics strategies for business planning. Whether raising a round of funding or creating shareholder wealth, companies increasingly need a well-articulated and demonstrable data and …
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How To Sell Your Startup – The Right Way

Posted on | Blair Garrou | Startup Operations

This article was originally featured on Forbes.com and was written by Tom Taulli M&A has exploded in the tech sector this year. In fact, the dealmaking – which is already at over $110 billion – is on pace to hit levels not seen since the late 1990s. OK, if you …
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Venture Capital: Finding The White Space

Posted on | Blair Garrou | Venture Investment Strategy
Finding the White Space in Venture Capital
This article was originally featured on Forbes.com and was written by Tom Taulli In the Valley nowadays, the obsession is with pumping up a startup’s valuation. And yes, the levels have gotten pretty crazy (when it comes to pushing things to the limit, the Valley always seems to know what …
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Why Series A Funding Could Be Crushing B2B Startups

Posted on | Blair Garrou | Intelligent Manufacturing, Software, Venture Investment Strategy

This article was originally featured on PYMNTS.com PYMNTS.com referred to Mercury Fund’s investment strategy, which includes backing early-stage startups that have the potential to disrupt manufacturing and other American industries. It’s a difficult truth. Even after successful seed rounds, most startups won’t receive the next round of funding needed to …
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