SaaS CXO Summit: Day 1

Today concludes the first day of the 2nd Annual CXO Summit in Austin, TX. Below is a recap of the sessions. Stay tuned for more tomorrow.

Keeping Culture as you Scale
David Blake – CEO, Degreed

“No employee is more important than our mission. No client is more important than our mission.”

This is the hierarchy of culture according to David Blake, CEO of Degreed. Where does your company culture fall within this hierarchy?

Hierarchy of Culture

Leveling up your PR Machine
Syed Hoda – CMO, Sight Machine

“When you start in a marketing role, you may be pressured by Sales and the CEO to do stuff. Don’t just start doing stuff!”

Maslow’s Hierarchy of Product Needs
Matt Allison – Chief Strategy Officer, TrendKite

“It’s important to distinguish between what your customers have to have and what they say they have to have.”

SaaS CXO Summit

Raising Series B & C
Bill Adler – CEO, True Fit
Paul Schaut – CEO, Label Insight
Nate Quigley – CEO, Chatbooks

“You have to find an investor who has the right fit and passion to take your deal to their board. Their thesis and passion have to overlap.”

SaaS Instrumentation
Ryan Koonce – CEO, Mammoth Growth

“We advocate not doing anything you can’t measure.”

Sales Strategy for SaaS
Kevin Kearns – CRO, 4C Insights

“Do one thing at a time. Do it really well. And, don’t stop – be consistent.”

SaaS CXO Summit


SaaS CXO Summit


Posted March 2017 by | Software