The Mercury Method is a proprietary framework by which we evaluate startup investment opportunities. The framework includes a series of assessments and playbooks for improving a startup’s operational hygiene. After standard diligence on a startup has been completed, Mercury scorecards a startup on multiple business building aspects that are critical on the pathway to product-market fit.
Mercury’s mantra is “go slow to grow fast.” By slowing down our startups at a critical stage, we can address any operational process deficiencies early. The result is operationally clean and scalable startups that grow faster and fail less often than their early-stage counterparts.