What’s Next in GTM
Built from the insights of 150+early-stage B2B SaaS GTM leaders, this inaugural report benchmarks how teams structure, scale, and succeed in today’s market.
Noteworthy Findings:
- AI use is in full swing: 80% of teams leverage AI across the GTM function from research to enablement and more
- Relationship and human-driven sales dominates: 71% of respondents have a sales-led GTM strategy
- Value-based pricing is on the rise: ⅓ of companies align pricing with customer outcomes and value
What You’ll Learn
In this first edition, we uncover key trends in GTM, including: pricing strategies, funnel performance metrics, the evolving role of sales in the era of AI, operational frameworks, sales and customer success compensation modeling, and more.
