To Jump-Start Corporation Innovation, Choose The Startup Next Door, was published in Innovation Enterprise and was written by Adrian Fortino.
Adrian Fortino, Partner at Mercury Fund, shares insights into corporate innovation through Midcontinent startups.
The engineers’ ‘eye,’ unparalleled capital efficiency, or a glut of top-tier technology grads might all be fueling startup growth in the Midcontinent. But whatever the cause, founders in America’s heartland are finding success with their corporate counterparts.
To a New Yorker or San Franciscan, the idea of a non-disruptive startup may seem oxymoronic. But here in the Midcontinent, most founders aren’t deep-pocketed serial entrepreneurs: They’re fresh from enterprise and mid-market workplaces. Is it any wonder, then, that they want to cooperate rather than compete with industry peers?