4 Sales Strategies to Consider for Your Startup, was published in startups.co and was written by Aziz Gilani.
Aziz Gilani, Managing Director at Mercury Fund, dives into the best sales strategy for startups.
Time and time again, I run into mid-continent entrepreneurs who think sales should be a personal experience. Out in Silicon Valley, I have found that a lot of startups stick to self-service platforms rather than human salespeople.
So who’s right? Well, it depends on what’s for sale and who’s buying.